Mar 23, 2023
Adriana Carrig founded the original word bracelet– Little Words Project. What started in her parents basement has now grown to 40 employees, 7 locations, and huge brand collaborations with companies like Nike, Barbie, WNBA, Dunkin Donuts. Just like so many great companies, Adriana’s was started from pain– she was bullied as a young person and wanted to inject the world with some more kindness. Although the company has grown and changed, that mission of kindness has sustained throughout. Despite doubters, Adriana hasn’t changed her core perspective in the last decade of building her company. By staying true to her brand’s values and taking bold, strategic risks, she’s been able to serve the original customers who keep the brand growing year-after-year. She shares