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PRETTYSMART


Apr 28, 2022

  1. With a degree in psychology and a masters in counseling, Jo Davenport was working at a private practice for mental health before she quit her job and dived head first into creating the body-inclusive swimwear company LaPorte. She generously shares her knowledge, the challenges of starting a company and the lessons she learned. Today Jo opens up about: 
  • How her terrible experience trying on a bathing suit led to launching a company
  • What to consider when starting a business
  • Why it was important to create an inclusive brand for every body
  • How she would have spent money differently
  • The TWO people EVERY entrepreneur should have in her corner 
  • Why she’s obsessed with feedback
  • What challenges her company faced during COVID and how she pivoted
  • Why she felt validated when named Forbes Next 1000 honoree
  • Positivity and how to become more optimistic