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PRETTYSMART


Aug 26, 2021

At 33 years old, Jessica Zweig had to ask her parents for $200 to pay her phone bill. Only a few months earlier she was living her “Sex in the City” life in Chicago, running a high-profile women’s lifestyle magazine. While her business looked successful from the outside; inside it was a financial mess. After an emotional breakdown, Jessica walked away from the brand - and the public persona- she built and learned the key to success is when your outside life aligns with who you are on the inside. Now, as a personal branding expert (financially and emotionally successful) she helps others identify their personal brand through her agency, SimplyBe and is the author of “Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth By Simply Being Yourself” Today she's giving a personal branding masterclass, sharing how we can discover our authentic selves and successfully communicate our message to the world. She shares:
  • What true authenticity is and how we can identify it in ourselves
  • The four key components to finding and growing your brand
  • Why she chose to invest in herself when she was broke
  • The generosity economy and why not sharing our “best stuff” actually hurts us
  • The difference between oversharing and being vulnerable on social media
  • The biggest lesson she learned from Tony Hunter, former CEO of the Chicago Tribune
  • How your ego can get in the way of finding true success, personally and professionally (and how it did for her) 

Produced by Dear Media.